Dr. Basil Hamusokwe is a Lecturer in the Department of Media and Communication Studies, where he has taught since 2009. He began his career as a print media journalist and edited the Lusaka Star, the Department’s teaching newspaper, to which he still occasionally contributes.
His work sits at the intersection of media economics and media politics, examining how advertising markets, ownership structures and policy frameworks shape the sustainability and independence of the press. His doctoral research examined advertising and the free press in Zambia’s Third Republic through the contrasting cases of the Zambia Daily Mail and The Post. He has written on the history of Zambian advertising in the Handbook of Media in Zambia.
In recent years he has presented internationally on cybersecurity law and digital media freedoms, political polarisation in Zambian newsrooms, and the history of media regulation in Zambia. He has also taught in South Africa and Uganda. He has served in various boards and academic organisations, including the The African Journalism Education Network (AJEN), where he leads the Campus Media section. He is the patron of the UNZA Media Students Association.
Outside the Department he is a keen chess player and martial arts practitioner.
Kafeshi, C., & Hamusokwe, B. N. (2026). Evaluating the influence of political branding during the 2021 Zambia general elections: A case of University of Zambia students. African Journal of Humanities and Contemporary Education Research, 23(1), 14–37.
Mutale, M., & Hamusokwe, B. N. (2026). Managing corporate reputation: The influence of marathons on commercial banks' corporate reputation in Zambia. African Journal of Commercial Studies, 7(4).
Simbulo, C., & Hamusokwe, B. N. (2026). The effect of internal communication on employee engagement at Zambia Information Communication Technology Authority. African Journal of Commercial Studies, 7(2).
Haamubbi, R., & Hamusokwe, B. N. (2026). Effectiveness of internal communication channels in enhancing information flow and employee engagement: A case study of the Zambia Development Agency. African Journal of Commercial Studies, 7(2).
Moonga, O., & Hamusokwe, B. N. (2026). Effectiveness of bank's social media content in fostering employee engagement at Zambia National Commercial Bank. African Journal of Commercial Studies, 7(2).
Zulu, T., & Hamusokwe, B. N. (2026). Examining the relationship between Facebook advertising and consumer buying behavior among Airtel customers: A case of Lusaka Central Business District. African Journal of Commercial Studies, 7(2).
Nkoala, S., Mohammed, S., Adjin-Tettey, T. D., & Hamusokwe, B. N. (2025). African journalists' and academics' perspectives on knowledge exchange. Communicatio, 51(3–4), 1–22.
Hamusokwe, B. N., Ncube, L., Phiri-Chibbonta, C., Tembo, J., & Mambwe, E. (2024). The reproduction of power and jargon in COVID-19 coverage in Zambian media: An analysis of the Zambia Daily Mail and Mwebantu. Journalism Practice, 18(3), 642–657.
Katongo, T., & Hamusokwe, B. N. (2022). Intercultural communication practices in Chinese firms in Lusaka, Zambia: Perspectives of Zambian employees. Journal of Law and Social Sciences, 6(2), 54–73.
Hamusokwe, B. N., & Mambwe, E. (2021). Populism, media and elections in Zambia: The case of the Patriotic Front in the 2011 and 2016 elections. Research Review International Journal of Multidisciplinary, 6(12), 1–12.
Nyarko, J., Mensah, E. O., & Hamusokwe, B. N. (2020). Donor aid and private investment: Their interplay with media development. SAGE Open, 10(2). https://doi.org/10.1177/2158244020920618
Hamusokwe, B. N. (2020). Online media in Zambia: Widening the public sphere. In The SAGE international encyclopedia of mass media and society (Vol. 5, pp. 1924–1925). SAGE.
Hamusokwe, B. N. (2019). Zambian media in transition: Media reforms in an economic and political context. Journal of African Media Studies, 11(1), 103–120.
Hamusokwe, B. N., & Tomaselli, K. (2019). Media history and colonialism. In Media studies: Critical African and decolonial approaches (Vol. 1, pp. 14–29).
Hamusokwe, B. N. (2018). Theoretical perspectives: Towards a Zambian political economy of communication. Communicatio, 44(2), 1–19.
Nyarko, J., Mensah, O. E., & Hamusokwe, B. N. (2017). China-Africa urban development forum. Confucius Institute, Centre for African and International Studies.
Hamusokwe, B. N. (2016). Trends in strategic media management in Zambia: The position of editorial credibility in newspapers. Global Media Journal – African Edition, 10(1), 27–49.
Ureke, O., & Hamusokwe, B. N. (2015). Race and ethnicity in post-colonial Zimbabwean and Zambian cinema.
Advertising and the public sphere
Political economy of media
Political communication
Media ownership, sustainability and regulation in Zambia
Media policy and reforms
Media curriculum, histories and decolonisation
Development communication and culture